Conceptualization / Design / Development


Conceptualization / Design / Development / Identity

Principled Design

We were so pleased when NYC-based designer Federico Pérez Villoro, along with Christopher Hamamoto, contacted us as developers to work on their project for wearable tech studio Principled Design. We worked alongside them to develop their big map grid concept into a website that plays with computer game user interfaces to weave the story of Principled Design.

We particularly enjoyed the engineering challenge of turning an unusual concept into a well crafted website.